The Confederation of All India Traders launched on Monday their answer to the likes of Flipkart & Amazon… I don’t know if they were able to comprehend the question but their answer to it was totally WRONG!
For starters their website is called e-lala.biz, who in their right mind uses “-” in their domain these days and then go out a .biz extension, this practically ensures that they do not get over 40% of the direct traffic as people will type elala.biz or e-lala.com.
What’s more striking is that even though the website was launched yesterday, it still show coming soon on all products and cities… What’s up with that? This is an online equivalent of doing a “bhoomi poojan” (aka Groundbreaking ceremony). If it’s going to take them 6-8 months to go live, who’s to say that the platform does not become redundant even before it starts?
This seems to be a classics example where they think “Build it and the customers will come”, with such fierce competition from well funded and extremely customer centric startups, what make the CAIT think that their eLala would survive… after all, isn’t this “lala” attitude which has given birth to amazing startups in this space?
The commercial starts of showing kids looking at polluting factories and for a moment I thought there is some public service message in this commercial… but then the kids put gems like candy in the factory and the pollution becomes colourful and suddenly everyone is happy.. wtf? This makes no sense what so ever!
So here is what happened… Today morning when i went online to look at a project’s website i have been working on (not Faayda.com) and refreshed the website.. i got an error saying that the website was suspended and i should contact billing or support. Immediately it occurred to me that i did not get any invoice for the hosting for this month. I logged in to the control panel and there was no invoice due… huh! So i called HostGator India support and found out that since they moved to a new backed, they no longer generate invoices and the customers have to do this themselves and then make the payment… how bizarre?
I was in the web hosting business my self and if i had left it for the customers to generate invoices. a) I would have lots of angry customers calling. b) most would be so annoyed doing this that they would move to some other hosting company.
So my question is… why on earth would HG do this? I am sure they already have a lot of angry customers calling them for the same reason. I asked them the same question and their reply was, “this is how we do it!!”