Urban ladder dials 911

Just got a marketing email from Urban Ladder which says that calling 911 won’t work for some emergencies. For a lot of people who don’t know, 911 is an emergency number used in the United States, in India the number is 112. Unless this newsletter was meant for US customers, where Urban Ladder does not operate, this is what i call a “Marketing Fail”

It’s really UPTO Asus

In the era of discounts and cashbacks, one of the most commonly used and abused word is UPTO.. Get upto 80% discount and 100% cashback (*max discount & cashback Rs.50 😛 )

ASUS seems to have decided to take this concept and run with it. Not just does it’s latest Zenfone 3 Max off upto 3 days of battery life but it also offers upto 5000mAh battery as well. What does upto 5000mAh really mean? Well, your guess is as good as mine.

This Valentines day, buy your love a…

So here’s my questions…

If you want to gift a car to the person you love, especially on a valentines day. Which one would you chose from the below, A or B?

I am hoping you would go for B, right? Isn’t that the obvious choice?

Today, I came across the below advertisement in the newspaper, which if you think about is would make you laugh or maybe cry if you are at the receiving end of this gift. Why would you gift someone you love, especially on a valentines day.. a iphone 5s which is 3 generations old now? Does this even make any sense? This might result in a breakup!

Monitoring your outsourced social media campaigns is a must!

Most of the Brands & Startups alike outsource their social media marketing / search engine marketing along with many other such services… but how many monitor their campaigns once they have been outsourced?

I came across a sponsored post on my Facebook today which made me think on the age old question.. in-house vs outsource?

Look at the campaign below… There are some major mistakes in this campaign. Can you spot them?

ET Media Labs - Tjori Campaign

1. The brand advertised in the images “Tjori” is a fashion brand
2. The text below the images is for CARS24.com
3. The link which i clicked the banner lead me to ETMediaLabs.com (well, this you could not have spotted)
4. Probably the most important of all, why are they selling women fashion to me? Completely wrong target market.

When i clicked through to etmedialabs.com, i was greeted with the bold banner which read “An IIT & IIM Alumni Venture.” and below that there was another banner which said “WE PROMISE 30% BETTER ROI AND CPA VIA PRECISE TARGETING”. (sidenote: i could not find a link to their SLA to check on the “promise” delivery terms)

ET Media Labs

Clearly this is far from their claims. I would urge all startups not to “blindly” trust companies which are run by IIT & IIM Alumni’s. You need to do your homework, set a benchmark for your campaign performance and then evaluate the outsourced companies performance and claims against that benchmark to see if they have actually achieved. Get involved with the process as much as you can, after all it’s your MONEY and the credibility of your BRAND at stake!

Update: After 9 hours of posting this article, the Ad. continues to be displayed and has started to get comments as well!

Tjori comments on FB ad.

The new Sony commercial… wtf!

The commercial starts of showing kids looking at polluting factories and for a moment I thought there is some public service message in this commercial… but then the kids put gems like candy in the factory and the pollution becomes colourful and suddenly everyone is happy.. wtf? This makes no sense what so ever!