Did you know that you could merge 2 similar fan pages on FB if you were the admin to both? I did not know this until a couple days back and the reason for my research was the confusion i was having on how to manage multiple Facebook fan pages as a startup.
When I started Satthwa, I started with just 1 product, which was the Premium Hair Oil and at that time, it did not make sense to start a “Satthwa” facebook page as my niche was only men and women looking to stop their hair fall and and regrow hair.
It made more sense to start a niche facebook page and that was Hair Treatment Now.
Fast forward one year and now since a few more products have been launched under Satthwa, there was a need to create a dedicated fan page. But there comes a challenge, updating 2 pages with quality content and then trying to grow both their fan bases is a difficult and time consuming job, especially for a bootstrapped startup.
My research lead me to the possibility of merging my fan pages and keeping only Satthwa Facebook Page as the main option.. makes sense as that is the brand page. However after careful consideration, I decided against this.
When you merge 2 pages, you loose all timeline content on the one which is being merged. In my case, I would have lost all content on the Hair Treatment Now page and since this page is a year old and has a large following, I opted against this.
I would have made much more sense if FB let the timeline content as is and merged the page. Anyways, for someone who want to do this, below are some screen shots which will point you how to get this done.
On this step, the first option you would need to select the page you want to stay and the second which will be merged to the first.
Just got a marketing email from Urban Ladder which says that calling 911 won’t work for some emergencies. For a lot of people who don’t know, 911 is an emergency number used in the United States, in India the number is 112. Unless this newsletter was meant for US customers, where Urban Ladder does not operate, this is what i call a “Marketing Fail”
Was reading an article about Stayzilla and the issues being faced by startups and how things get personal when a startup goes bust. To a certain extent i agree that crazy valuations and funding pushes founders to a “think once and spend twice” mentality but that the same time, i don’t see why things should get personal… to the extent of getting death threats.
Anyways, as i was reading the comments on the article, i noticed that people in 2017 are still doing spam commenting, how they hell do they expect to do anything other than downgrading their own product?
I am happy to announce the launch of my new startup https://satthwa.com (Purity). Satthwa is my first non IT startup and also the first startup which is a bit personal. The first product we have launched is a Premium Hair Oil!
To be honest, I did not think in my wildest dreams that i would be launching a hair oil product.. let alone dabble in the beauty / cosmetic industry but this is how it played out. A couple years back, i noticed sudden hair fall and the tought of going bald stuck me and i could not imagine how that would be.. or rather i did not want to imagine. I tried various products some from the top cosmetic companies and paid thousands but that only helped a little, then a few months back i tried and tested a mix of some oils and they did the trick. Most of these oils, we have used in isolation but when they are mixed with some other oils, they are a potent combination for hair. Once i saw results, i gave it to friends and family to try out and the feedback i got was excellent. That was my moment of clarity!.. why not sell the product and help others as well… that’s how Satthwa was born.
Article published in The New Indian Express by Blessy Mathew Prasad. Link to the article