Did you know that you could merge 2 similar fan pages on FB if you were the admin to both? I did not know this until a couple days back and the reason for my research was the confusion i was having on how to manage multiple Facebook fan pages as a startup.
When I started Satthwa, I started with just 1 product, which was the Premium Hair Oil and at that time, it did not make sense to start a “Satthwa” facebook page as my niche was only men and women looking to stop their hair fall and and regrow hair.
It made more sense to start a niche facebook page and that was Hair Treatment Now.
Fast forward one year and now since a few more products have been launched under Satthwa, there was a need to create a dedicated fan page. But there comes a challenge, updating 2 pages with quality content and then trying to grow both their fan bases is a difficult and time consuming job, especially for a bootstrapped startup.
My research lead me to the possibility of merging my fan pages and keeping only Satthwa Facebook Page as the main option.. makes sense as that is the brand page. However after careful consideration, I decided against this.
When you merge 2 pages, you loose all timeline content on the one which is being merged. In my case, I would have lost all content on the Hair Treatment Now page and since this page is a year old and has a large following, I opted against this.
I would have made much more sense if FB let the timeline content as is and merged the page. Anyways, for someone who want to do this, below are some screen shots which will point you how to get this done.