2 years of Satthwa celebrated with a new shampoo launch

Hard to believe that it was a little over 2 years back when I thought of selling the hair oil I had formulated and launched a new cosmetic brand – Satthwa. Within the last 2 years, we launched a few essential oils and jojoba oil but I always wanted to launch a shampoo which would complement our hair oil.

Once of the biggest challenge is this line of work is, finding the right manufacturing partner. This is one of the major reasons why I could not launch shampoo much before, another reason is that with every product which we launch, we want to be 100% sure of its efficacy. I see no point in launching products if they do not solve a problem. Over the years, people have started moving away from applying cosmetics for the sake of applying to applying to solve an issue.

In the case of shampoo, from day one, we recommended people use our hair oil with a sulfate / paraben free shampoo, which meant that when we launched our own shampoo, not only does it need to be SLS / paraben free but it also needs to have additional qualities which help your scalp and hair. The research on our shampoo, it literally took six months. We wanted to include some premium oils into the shampoo as well, Argan oil, Avocado Oil, Botanical Keratin etc, these all have restorative and healing properties for scalp. I have seen other brands launch 10 new products in 6 months time frame and here we were still researching on just one!

Never the less, we launched the Satthwa argan oil shampoo almost a month back and the feedback has been amazing on it. Not just our friends and family loved it but we got super unbiased feedback from the blogger community as well.

Just today when I was doing my usual research, I happened to come upon a website and was pleasantly surprised to see that our shampoo is has got the #1 spot for the best argan oil shampoos in India. Feels good to know that our hard work is paying off!

best argan oil shampoo in India

Where one word can make a LOT of difference

hdfc foreclosure car loan

When i logged out of my HDFC netbanking, this is what i saw “Enjoy zero foreclouser charges on our car loans”

Foreclosure is a legal process in which a lender attempts to recover the balance of a loan from a borrower who has stopped making payments to the lender by forcing the sale of the asset used as the collateral for the loan. Wikipedia

I believe HDFC meant Preclosure instead of Foreclosure and this one word makes a world of difference!

Preclosure – Prepayment is when you decide to pay an additional amount of principal of your loan back, ahead of time. This reduces the principal outstanding, which in turn reduces your EMIs or your remaining loan tenure. … Preclosure of loan means you wish to close loan account prior to completion of repayment period.

Where is the 28% GST tax slab?

You must be seeing a lot of full page advertisements on GST and how it will bring down the cost of the goods and makes taxes and doing business easy. Well.. now a small business has to file GST returns 3 times a month and as for prices going down, I am highly skeptical about it and will have to give it some time.

However what baffles me is that fact that the central government is not showing the full picture of the GST, in all their advertisements they have conveniently left or the 28% tax slab from the graphics. While mentioning that 81% of the items fall below/in 81% GST slab. Which means a chunk of (19%) items are in the highest 28% GST slab.

From my perspective, this is a border line misleading advertisement as knowingly facts are being withheld. What are your thoughts on this?

GST tax slabs India

Unanswered questions on Paytm’s digital gold?

Digital Gold by Paytm

Been hearing a lot of advertisements on Paytm Digital Gold on radio in the last few days, possibly because of Akshay Tritiya. I decided to look at their scheme, more closely at their terms and conditions and there seem to be a couple very important questions which need to be addressed.

Question 1. Since a customer can buy digital gold which they can at any time redeem into real gold and have it delivered to them, what is the kind of ratios Paytm / MMTC would be maintaining for this.

E.g, If I buy 1 gram of digital gold, would Paytm instruct MMTC to keep 1 gram of real gold under my account in their vault or would they be keeping just a fraction? Now let’s assume 10,000 people buy 100 KG of digital gold collectively. Would MMTC be keeping 100 KG as deposit or would be be keeping just a % of the deposit.

This question is important because Gold is not an infinite resource, even government and banks long back moved to Fiat currency because they could no longer be able to keep the equivalent stock in gold. This questions becomes even more important when there is an emergency and people want to keep their assets close to them and all of a sudden a lot of people want to convert their digital gold into real gold… would Paytm / MMTC be able to supply the gold on time if at all?

Question 2: The second biggest question would be that if Paytm / MMTC are just keeping a fraction of your digital gold investment in real gold then what are they doing with the remaining money? Is it kept safe in an escrow account or do they have the permission to use it however they like.. e.g advertising a whole lot more to get even more digital gold customers?

Both the above questions are extremely important as this ensures or does not ensure the safety of your investment. Before you invest in such schemes, I would encourage you to read Paytm’s policy and other details.