Launching the 2nd product under brand Satthwa

Back in 2016, almost exactly around this time I was working on launching the Satthwa Premium Hair oil.

Since that was my very first product launch, I did not keep my expectations high, knowing very well that I was going to compete with the biggies in one of the most competitive categories.

It has now been a year since the launch, the sales and feedback Satthwa hair oil have got from the users has FAR exceeded my wildest dreams. I am very grateful for the same.

Within this one year, there were many times when I was told that in order for a brand to “succeed”, you need multiple products and though I think that this might be true to a certain extent, back then I did not want to divide my bandwidth by launching multiple products.

Launching multiple products and hoping that each generates enough sales to sustain the business is a bad idea in my opinion. I want all my products to be the star products in their respective category because so much learning and research goes into each.

I really don’t see the point of launching a run of the mill brand, there are plenty of those already.

Since the last few months, I have been researching on other products. Something which complements the hair oil as well. This got me to researching on Essential Oils and the first choice for the launch was Lavender Essential oil.

Adding a few drops of lavender essential oil to any carrier oil helps in blood circulation on the scalp and apart from this, lavender oil has so many other benefits as well. Not to forget, this is an excellent oil for aromatherapy.

So without further ado, Satthwa Lavender Essential Oil has now been launched!

Urban ladder dials 911

Just got a marketing email from Urban Ladder which says that calling 911 won’t work for some emergencies. For a lot of people who don’t know, 911 is an emergency number used in the United States, in India the number is 112. Unless this newsletter was meant for US customers, where Urban Ladder does not operate, this is what i call a “Marketing Fail”

Content spamming, it’s 2017 for god sakes!

Was reading an article about Stayzilla and the issues being faced by startups and how things get personal when a startup goes bust. To a certain extent i agree that crazy valuations and funding pushes founders to a “think once and spend twice” mentality but that the same time, i don’t see why things should get personal… to the extent of getting death threats.

Anyways, as i was reading the comments on the article, i noticed that people in 2017 are still doing spam commenting, how they hell do they expect to do anything other than downgrading their own product?

Jeevansathi gives us a wtf moment!

The usual practice is that singles look for other singles on matrimonial websites but in a new twist, Jeevansathi has introduced search for married people also… yes! you read that right. You can now filter from Never Married, Divorced, Annulled, Awaiting Divorce, Widowed and MARRIED.

Is this a April fools joke done a little early?

It’s really UPTO Asus

In the era of discounts and cashbacks, one of the most commonly used and abused word is UPTO.. Get upto 80% discount and 100% cashback (*max discount & cashback Rs.50 😛 )

ASUS seems to have decided to take this concept and run with it. Not just does it’s latest Zenfone 3 Max off upto 3 days of battery life but it also offers upto 5000mAh battery as well. What does upto 5000mAh really mean? Well, your guess is as good as mine.