Hard to believe that it was a little over 2 years back when I thought of selling the hair oil I had formulated and launched a new cosmetic brand – Satthwa. Within the last 2 years, we launched a few essential oils and jojoba oil but I always wanted to launch a shampoo which would complement our hair oil.
Once of the biggest challenge is this line of work is, finding the right manufacturing partner. This is one of the major reasons why I could not launch shampoo much before, another reason is that with every product which we launch, we want to be 100% sure of its efficacy. I see no point in launching products if they do not solve a problem. Over the years, people have started moving away from applying cosmetics for the sake of applying to applying to solve an issue.
In the case of shampoo, from day one, we recommended people use our hair oil with a sulfate / paraben free shampoo, which meant that when we launched our own shampoo, not only does it need to be SLS / paraben free but it also needs to have additional qualities which help your scalp and hair. The research on our shampoo, it literally took six months. We wanted to include some premium oils into the shampoo as well, Argan oil, Avocado Oil, Botanical Keratin etc, these all have restorative and healing properties for scalp. I have seen other brands launch 10 new products in 6 months time frame and here we were still researching on just one!
Never the less, we launched the Satthwa argan oil shampoo almost a month back and the feedback has been amazing on it. Not just our friends and family loved it but we got super unbiased feedback from the blogger community as well.
Just today when I was doing my usual research, I happened to come upon a website and was pleasantly surprised to see that our shampoo is has got the #1 spot for the best argan oil shampoos in India. Feels good to know that our hard work is paying off!
Did you know that you could merge 2 similar fan pages on FB if you were the admin to both? I did not know this until a couple days back and the reason for my research was the confusion i was having on how to manage multiple Facebook fan pages as a startup.
When I started Satthwa, I started with just 1 product, which was the Premium Hair Oil and at that time, it did not make sense to start a “Satthwa” facebook page as my niche was only men and women looking to stop their hair fall and and regrow hair.
It made more sense to start a niche facebook page and that was Hair Treatment Now.
Fast forward one year and now since a few more products have been launched under Satthwa, there was a need to create a dedicated fan page. But there comes a challenge, updating 2 pages with quality content and then trying to grow both their fan bases is a difficult and time consuming job, especially for a bootstrapped startup.
My research lead me to the possibility of merging my fan pages and keeping only Satthwa Facebook Page as the main option.. makes sense as that is the brand page. However after careful consideration, I decided against this.
When you merge 2 pages, you loose all timeline content on the one which is being merged. In my case, I would have lost all content on the Hair Treatment Now page and since this page is a year old and has a large following, I opted against this.
I would have made much more sense if FB let the timeline content as is and merged the page. Anyways, for someone who want to do this, below are some screen shots which will point you how to get this done.
On this step, the first option you would need to select the page you want to stay and the second which will be merged to the first.
I am happy to announce the launch of my new startup https://satthwa.com (Purity). Satthwa is my first non IT startup and also the first startup which is a bit personal. The first product we have launched is a Premium Hair Oil!
To be honest, I did not think in my wildest dreams that i would be launching a hair oil product.. let alone dabble in the beauty / cosmetic industry but this is how it played out. A couple years back, i noticed sudden hair fall and the tought of going bald stuck me and i could not imagine how that would be.. or rather i did not want to imagine. I tried various products some from the top cosmetic companies and paid thousands but that only helped a little, then a few months back i tried and tested a mix of some oils and they did the trick. Most of these oils, we have used in isolation but when they are mixed with some other oils, they are a potent combination for hair. Once i saw results, i gave it to friends and family to try out and the feedback i got was excellent. That was my moment of clarity!.. why not sell the product and help others as well… that’s how Satthwa was born.