The Confederation of All India Traders launched on Monday their answer to the likes of Flipkart & Amazon… I don’t know if they were able to comprehend the question but their answer to it was totally WRONG!

For starters their website is called e-lala.biz, who in their right mind uses “-” in their domain these days and then go out a .biz extension, this practically ensures that they do not get over 40% of the direct traffic as people will type elala.biz or e-lala.com.

What’s more striking is that even though the website was launched yesterday, it still show coming soon on all products and cities… What’s up with that? This is an online equivalent of doing a “bhoomi poojan” (aka Groundbreaking ceremony). If it’s going to take them 6-8 months to go live, who’s to say that the platform does not become redundant even before it starts?

This seems to be a classics example where they think “Build it and the customers will come”, with such fierce competition from well funded and extremely customer centric startups, what make the CAIT think that their eLala would survive… after all, isn’t this “lala” attitude which has given birth to amazing startups in this space?