Back in 2016, almost exactly around this time I was working on launching the Satthwa Premium Hair oil.
Since that was my very first product launch, I did not keep my expectations high, knowing very well that I was going to compete with the biggies in one of the most competitive categories.
It has now been a year since the launch, the sales and feedback Satthwa hair oil have got from the users has FAR exceeded my wildest dreams. I am very grateful for the same.
Within this one year, there were many times when I was told that in order for a brand to “succeed”, you need multiple products and though I think that this might be true to a certain extent, back then I did not want to divide my bandwidth by launching multiple products.
Launching multiple products and hoping that each generates enough sales to sustain the business is a bad idea in my opinion. I want all my products to be the star products in their respective category because so much learning and research goes into each.
I really don’t see the point of launching a run of the mill brand, there are plenty of those already.
Since the last few months, I have been researching on other products. Something which complements the hair oil as well. This got me to researching on Essential Oils and the first choice for the launch was Lavender Essential oil.
Adding a few drops of lavender essential oil to any carrier oil helps in blood circulation on the scalp and apart from this, lavender oil has so many other benefits as well. Not to forget, this is an excellent oil for aromatherapy.
So without further ado, Satthwa Lavender Essential Oil has now been launched!